We are pleased to announce that Roberto Cavalli will be increasing its Web presence with the launch of a blog www.robertocavalliblog.com and official pages on Facebook www.facebook.com/RobertoCavalli and Twitter www.twitter.com/Roberto_Cavalli.
This project will put the Cavalli Maison in direct contact with its fans, with the chance to share its unique fashion and lifestyle concept.
Moreover, from today, 15 March 2010, all the CLASS Roberto Cavalli outdoor advertising campaign will feature a QR Code ( Quick Response ), allowing you to connect to and discover the Maison’s new “mobile” portal in just one click, which can be navigated from all smartphones worldwide.
The launch of the Web platform stands as a testament to the ongoing search for innovative communication tools and is fully in keeping with Roberto Cavalli’s longstanding interest in the world of youth, in technology and in modernity.
As of 31 March 2010, the new official website www.robertocavalli.com will also be online, marked by brand new graphics and enhanced by a special section dedicated to the celebrations for the 40th anniversary of the Cavalli Maison.
The project has been conceived in line with the stylistic elements of the Cavalli world, with particular attention paid to the simplicity of images, wealth of content and possibilities for interconnection between the various platforms.
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This is so great! Cavalli is really keeping up with young people with this new campaign; I especially like the QR codes!